Imagined Earth, a trailblazing company based in South Africa, has introduced reverse vending machines (RVM). Hosted on their app, this innovative system takes recycling to the next level by rewarding customers tangibly.

The Imagined Earth system works off product bar codes. the vending machine is able to process plastic, glass, steel and aluminium, and incentivises users for recycling with money and other rewards into a mobile wallet

“We are living in an era of convenience and circular thinking. Imagined Earth, in partnership with business, provides a highly effective recovery tool that empowers people to live sustainably in these modern times,” says Justin Needham of Imagined Earth.

According to goodthingsguy.com, the world generates at least 3.5 million tons of plastic and other solid waste a day, 10 times the amount a century ago. Luckily, there are a growing number of people and businesses who are moving to a zero-waste movement, and this new App is not only helping South Africa get there, but it’s paying us too!

Imagined earth has provided every-day South Africans with a recycling solution that pays you to play your part in saving the planet. We love innovation and this is the type of initiative that is bold enough to make a big difference.

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Last month music mogul and billionaire Diddy’s REVOLT channel made a move to join Adidas Originals’ commitment to ending plastic waste with the launch of a brand new series, Sneakin’ In with Druski.

Dedicated to educating viewers about how to make simple yet effective sustainable changes, the web series features comedian Druski, who sneaks into the homes of celebrities to inspire them to maintain more sustainable lifestyles. Teyana Taylor, Lil Yachty, Snoop Dogg & Yung Miami, among others have all made appearances on the show.

Adidas Originals recently launched the new “Stan Smith, Forever” collection as their latest development on the brand’s sustainability initiatives. According to The Brand With 3 Stripes, the Stan Smith, which is showcased throughout REVOLT’s programming as part of this larger initiative line, is made up of high-performance recycled materials.

“REVOLT has always strived to ignite positive changes within the Hip Hop community and the world around us, and we are thrilled to partner with a likeminded company like adidas Originals to pledge our efforts in encouraging sustainability,” said Andre Woolery, SVP of Branded Content for REVOLT.

Check out episodes of Sneakin’ In with Druski on YouTube.